精品学习网收集整理了，2013年考研英语阅读理解试题（第一章），希望对大家有所帮助！

Passage1

In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaurant,andthenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.

Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.

KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches（拱门）.

TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.

1.Thispassagemainlytalksabout.

A）thedevelopmentoffastfoodservices

B）howMcDonald'sbecameabillion-dollarbusiness

C）thebusinesscareersofMacandDickMcDonald

D）RayKroc'sbusinesstalent

2.MacandDickmanagedallofthefollowingbusinessesexcept.

A）adrive-in

B）acinema

C）atheater

D）abarbecuerestaurant

3.Wemayinferfromthispassagethat.

A）MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc

B）ThelocationtheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-in

C）Fortyyearsagotherewerenumerousfast-foodrestaurants

D）RayKrocwasagoodbusinessman

4.Thepassagesuggeststhat.

A）creativityisanimportantelementofbusinesssuccess

B）RayKrocwastheclosepartneroftheMcDonaldbrothers

C）MacandDickMcDonaldbecamebrokenaftertheysoldtheirideastoRayKroc

D）Californiaisthebestplacetogointobusiness

5.Asusedinthesecondsentenceofthethirdparagraph,theworduniquemeans.

A）special

B）financial

C）attractive

D）peculiar