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2012-10-29
精品学习网考试频道小编应广大考生的需要，特为参加考试的考生策划了“2012年考研英语模拟试题：individuals”专题等有关资料，供考生参考!
1 is a form of selling. For thousands of years there have been individuals who have tried to 2 others to buy the food they have produced or the goods they have made or the services they can 3 .
But in the 19th century the mass production of goods 4 the Industrial Revolution made person-to-person selling 5 . The mass distribution of goods that 6 the development of the railway and highway made person-to-person selling 7 slow and expensive. At the same time mass communication first newspapers and magazines then radio and television made mass selling through 8 possible.
The objective of any advertisement is to convince people that it is in their best 9 to take the action the advertiser is recommending. The action 10 be to purchase a product use a service vote for a political candidate or even to join the Army.
Advertising as a 11 developed first and most rapidly in the United States the country that uses it to the greatest 12 In 1980 advertising expenditures in the U.S. exceeded 55 billion dollars or 13 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product 14 advertising.
15 advertising brings the economies of mass selling to the manufacturer it produces benefits for the consumer 16. Some of those economies are passed along to the purchaser 17 the cost of a cost of a product sold primarily through advertising is usually far 18 than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising 19 for the programs on commercial television and radio and for about two thirds of the cost of publishing magazine and 20 .
1A. recreation B. education C. sports D. advertising
2.A.request B. oblige C. affect D. persuade
3.A.transfer B. secure C. enjoy D. perform
4.A.resulting from B. dealing with C. leading to D. going for
5.A. inefficient B. efficient C. effective D. useful
6.A.followed B. preceded C.ach5eved D. induced
7.A. to B. very C. much D. too
8. A. marketing B. advertising C. salespeople D agents
9. A. profits B. benefits C. interests D. gains
10.A. should B. would C. may D. will
11. A. business B. service C product D. profession
12. A. amount B. extent C. possibility D. utility
13, A similarly B. supposedly C. approximately D. accountably
14. A. with B. at C. into D. on
15. A. While B. Therefore C. But D. If
16. A. as well B. as usual C. as a result D. as a rule
17.A. in that B. so that C. in order to D. such that
18. A. more B. less C. cheaper D. dearer
19. A. works B. calls C. looks D. pays
20.A. press B. publication C. news D. newspaper
1. D 广告是一种销售的形式。从后面的句子劝说别人去购买商品或服务可以推出。Recreation词义为娱乐，education词义为教育，sports词义为运动。
2. D 词组考查，劝说某人做某事，persuade sb to do something.
3. D 动词辨析，购买提供的服务，transfer词义为转换，secure词义为安全的，保卫，enjoy词义为喜欢，享受，perform词义为履行，完成，演出。
4. C 词组考查，大量的产品引起了工业革命。这里考查的是一个因果关系，工业革命是果，产品是因。而resulting from表示原因，dealing with 词义是处理，leading to 表示结果，going for 词义为想要、获得、喜爱。
5. A 根据下句slow and expensive,可以推出此处应该填写一个消极的词汇，inefficient词义为没有效率的，efficient为有效率的，effective词义为有效的，useful词义为有用的。
6. A 伴随着铁路和高速公路的发展，大量产品的分发使得人对人的销售过于缓慢和昂贵。
7. D 副词考查，slow and expensive都为形容词，前面应该用副词来修饰。
8. A 与此同时，大量的传媒开始时报纸和杂志，接着是广播和电视使得通过广告进行大宗销售变得可能。
9. C 任何一个广告商的目的是尽他们的最大利益去劝说人们购买广告所推荐的产品。
10. C 推测词考查，should表示应该，would and will表示将要,may表示可能。
11. A 广告作为一种商业形式发展了起来，并且很快在美国发展了起来。后面说到了广告的花费已经暗示广告是一种商业。
12. B 词组考查，美国尽最大的可能来利用广告。To the greatest extent表示最大可能的。
13. C 词义辨析，similarly词义为相似，supposedly表示想象上的，approximately表示大约，accountably表示负有责任的。
14. D 介词考查，加拿大花费了国民生产总值的1.2%在广告上。
15. A 考查关系，广告给生产商带来了大量的销售的同时，消费者也受益很多，表示的是并列的关系，while表示并列，伴随的关系，therefore表示因果关系，but表示转折关系，if表示因果关系。
16. A 词组考查，as well表示也，一样，as usual表示像往常一样，as a result表示结果，as a rule表示作为一种规则。
17. B 从句考查，由于有一些企业追随着购买者，使得一些主要通过广告进行销售的产品的价值比通过个人进行销售的价值要少很多。这句话是一个因果关系的句子，只有so that 表示因果关系，in order to 表示目的状语。
18. B 根据上下文可以知道，如果在广告上的投入很多，最后卖出商品所获得盈利必然减少。
19. D 词组考查，最后广告要为在商业电视和广播中的节目付费，同时也为广告杂志和报纸支付三分之二的费用。Call for需要，look for寻找，pay for支付。
20. D 词义考查，press报刊，出版社，publication 出版，发行，news新闻，newspaper报纸
标签：考研英语试题
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