B

What is the first thing you notice when you walk into a shop? The products displayed at the entrance? Or the soft background music?

But have you ever noticed the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is proving to be an increasingly powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into stores, customers’ intention to purchase increased by 80 percent.

When it comes to the best shopping streets in Paris, scent is just as important to a brand’s success as the quality of its window displays and goods on sale. This is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar shops (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now, a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

36. According to the passage, what is an increasingly powerful tool in the success of some brand

stores?

A. Friendly assistance.     B. Unique scent.

C. Soft background music .    D. Attractive window display.

37. E-shops are mentioned in the passage to ________.

A. show the advantages of brick-and-mortar stores

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. introduce the rise of e-commerce

38. What does the underlined word “destination” in Paragraph 5 mean?

A. A platform that exhibits goods.   B. A spot where travelers like to stay.

C. A place where customers love to go.  D. A target that a store expects to meet.

39. Which statement would the writer agree with?

A. Put different scents on the products on display.

B. Ask every shop assistant to wear light perfume.

C. Place fragrant flowers in the shop.

D. Expose some coffee bean to air inside a coffee shop.

40. The main purpose of the passage is to ________.

A. compare and evaluate     B. examine and assess

C. inform and explain     D. argue and discuss

C

If you’re a male and you’re reading this, congratulations: you’re a survivor. According to statistics, you are more than twice as likely to die of skin cancer as a woman, and nine times more likely to die of AIDS. Assuming you make it to the end of your natural term, about 78 years for men in Australia, you’ll die on average five years before a woman.

There are many reasons for this — typically, men take more risks than women and are more likely to drink and smoke — but perhaps more importantly, men don’t go to the doctor.

“Men aren’t seeing doctors as often as they should,” says Dr. Gullotta. “This is particularly so for the over-40s, when diseases tend to strike.”

Gullotta says a healthy man should visit the doctor every year or two. For those over 45, it should be at least once a year.

Two months ago Gullotta saw a 50-year-old man who had delayed doing anything about his smoker’s cough for a year.

“When I finally saw him it had already spread and he has since died from lung cancer,” he says. “Earlier detection and treatment may not have cured him, but it would have prolonged his life.”

According to a recent survey, 95% of women aged between 15 and early 40s see a doctor once a year, compared to 70% of men in the same age group.

“A lot of men think they’re undefeatable,” Gullota says. “They only come in when a friend drops dead on the golf course and they think, ‘Geez, if it could happen to him, …’”

Then there’s the ostrich approach. “Some men are scared of what might be there and would rather not know,” says Dr. Ross Cartmill.

“Most men get their cars serviced more regularly than they service their bodies,” Cartmill says. He believes most diseases that commonly affect men could be addressed by preventive check-ups.

Regular check-ups for men would inevitably place strain on the public purse, Cartmill says. “But prevention is cheaper in the long run than having to treat the diseases. Besides, the ultimate cost is far greater: it is called premature death.”

41. Why does the author congratulate his male readers at the beginning of the passage?

A. They are more likely to survive serious diseases today.

B. Their average life span has been considerably extended.

C. They have lived long enough to read this article.

D. They are sure to enjoy a longer and happier life.

42. What does the author state is the most important reason men die five years earlier on average than women?

A. Men drink and smoke much more than women.

B. Men don’t seek medical care as often as women.

C. Men aren’t as cautious as women in face of danger.

D. Men are more likely to suffer from fatal diseases.

43. Which of the following best completes the sentence ‘Geez, if it could happen to him, …’ (Line 2, Para.8)?

A. it could happen to me, too

B. I should avoid playing golf

C. I should consider myself lucky

D. it would be a big misfortune

44. What does Dr. Ross Cartmill mean by “the ostrich approach” (Line 1, Para.9)?

A. A casual attitude towards one’s health conditions.

B. A new therapy for certain psychological problems.

C. Refusal to get medical treatment for fear of the pain involved.

D. Unwillingness to find out about one’s disease because of fear.

45. What does Cartmill say about regular check-ups for men?

A. They may increase public expenses.

B. They will save money in the long run.

C. They may cause psychological strains on men.

D. They will enable men to live as long as women.

D

When English as a foreign language is taught to children at the primary and early secondary levels of education, it is generally taught with a general education aim in mind – that is, it is regarded as a “good thing” for them to learn a foreign language as a part of a broad education. There is usually, however, no immediate and specific requirement for such children to make use of the language in any communicative situation. The purpose of learning the language is essentially a “deferred” (延缓的) purpose, deferred till the tertiary (第三的) level of education, normally at university, where, it is agreed, a knowledge of English would be helpful in their academic studies. Immediate aims of learning English are defined by the requirements of examinations. Inevitably what is taught to primary and secondary level children is not a communicative knowledge of English language use, but a knowledge of how the rules of English operate.

The language system is taught by means of systematic audio-lingual (听说的) drill and exercise techniques based on habit formation theory of learning and a structural description of English. This may be an effective manner of teaching English usage, but it is less certain that an understanding of how these rules are related to language in use for communicative purpose is an automatic result of this instruction.

What the thousands of children succeed in learning in this way is what is necessary in order to pass examinations. Whether such examinations accurately reflect the uses to which English will be put at the tertiary level is another matter altogether. Adults, on the other hand, unless they are learning a foreign language for “pleasure” at evening institutes, as a “cultural” and social experience, are generally highly conscious of the use to which they intend to put it. That use is frequently associated with an academic or professional requirement; without a knowledge of the foreign language, their development in their chosen sphere of work could be restricted or at least adversely affected.

46. According to the author, the current examination system ________.

A. reflects the students’ future needs

B. does not offer students opportunities to show their knowledge of English

C. does not enable students to use English for communication

D. prepares students for their future academic requirements

47. Which of the following statements is TRUE according to the passage?

A. English teaching should prepare children for the passing of examination.

B. English should be taught to children at primary and secondary levels.

C. English teaching should help students with their future academic studies.

D. English teaching at primary and secondary levels should focus only on grammar.

48. We know from the passage that ________.

A. audio-lingual techniques are the best way to teach English for communication

B. language usage is the focus of foreign language teaching at primary and secondary levels

C. foreign languages are usually taught to children as the key of a broad education

D. adults usually don’t know why they learn foreign languages

49. What’s the relationship of English learning at different levels?

A. English learning at primary and secondary levels is more important than that at the college stage.

B. English learning at the tertiary level is more important than that at the first two levels.

C. Successful English learning at the first two levels does not necessarily mean success in English learning at college.

D. English learning should not be divided into different levels.

50. What is the main topic of this passage?

A. The importance of English learning.

B. English learning as a part of a general education.

C. English learning and examination.

D. Aims and purposes of foreign language learning.

第二节 信息匹配(共5小题;每小题1分，满分5分)

阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。选E涂AB; 选F涂CD。

以下是音乐会的信息：

A.  Pop star: Singer and composer Emil Chau, one of the most admired music idols in China and Southeast Asia, will perform a solo concert in Beijing. Chau was born in Hong Kong and attended college in Taiwan. He has released more than 30 albums in Mandarin, Cantonese and English.

Time: 7:30 pm, March 31

Place: Capital Gymnasium, Baishiqiao Lu, Haidian District

Tel: 6833-5552

B.  Beautiful timbre: Jasmine Leong will meet her Beijing fans next month. Singing with beautiful timbre, Leong will present a series of love stories to the audience. To highlight the theme of love, 200 sets of lover’s tickets, valued at 1800 yuan will be presented.

Tickets: 180-980 yuan (US$22-121)

Time/date: 7:30 pm, September 9

Location: Workers’ Gymnasium, Gongti Beilu, Chaoyang District

Tel: 6501-6655

C.  Music for children: Some 50 colourful music-related performances will be staged until August 28 in an “Open the Door to Music” series of concerts, in a move to foster Chinese children’s taste for art. The concert series will be held in several venues, sponsored by the Forbidden City Concert Hall and supported by the Beijing Municipal Culture Bureau.

Tickets: 10-100 yuan (US$1-12)

Time/date: 2 pm or 7:30 pm, July 20-August 28

Location: mainly in the Forbidden City Concert Hall in Zhongshan Park, some in Peking University Hall in Haidian District and in the China Puppet Art Theatre and Poly Theatre

Tel: 6506-5343, 6506-5345

D.  Feel the mood: Jonathan Lee will host his 2006 concert in Beijing. As the master of music in Taiwan, Lee is famous for his unique annotation of love, mood and life.

Time: 7:30 pm, March 24, 25

Place: Capital Gymnasium, Baishiqiao Lu, Haidian District

Tel: 6835-4020

E. Commemorative show: To mark the 100th anniversary of the birth of Norwegian playwright Henrik Ibsen, the founder of modern prose drama, a concert titled “Nora’s Songs” will be given.

Time: 7:30 pm, March 20

Place: Peking University Concert Hall

Tel: 6275-2279, 6275-9637

F. Chamber music: The chamber concert series of China Philharmonic Symphony Orchestra will greet audiences with a woodwind quintet, a string quartet plus Bach’s piano concerto and suite.

Time: 7:30 pm, March 25

Place: The Concert Hall of the Central Conservatory of Music, 43 Baojiajie, Xicheng District

Tel: 6641-4759, 6642-5744

以下内容是与音乐会相关的信息，请匹配与之相关的音乐会。

51. To remember Henrik Ibsen, with pianist Wolfgang Plagge, violinist Annar Folles and soprano Gao Xia, the Norwegian Ibsen Trio will present the classic works of the celebrated playwright.

52. Jasmine Leong is a Malaysian singer who is very popular on the Taiwan music scene. Focusing on lyrical songs, Leong’s Beijing performance will also tap into rock & roll music.

53. His platinum albums such as “You Make Me Happy and Sad”, “Flowery Heart”, “Music Brings Us Together” and “Emil & Friends” have brought him numerous awards in Singapore, and China’s Taiwan and Hong Kong.

54. Jonathan Lee represents the creative spirit of the past 20 years in Taiwan and many renowned singers like Sarah Chan (Chen Shuhua), Sandy Lam (Lin Yilian), Emil Chau (Zhou Huajian) and Karen Mok (Mo Wenwei) draw great inspiration from Lee’s works.

55. The mix of musical treats for children in Beijing includes various kinds of art forms, including Western classical music and Chinese traditional music, as well as puppet plays, crosstalk shows, and highlights of Chinese local operas such as Peking Operas and Kunqu Operas.

第二部分 非选择题(共60分)

四、补全单词(共10个空;每空0.5分，满分5分)

根据所背书的内容补全所缺的单词，每格不限填一个单词。

M9 U5:

Do you know how many advertisements you    56    in your daily life? …Even some of the casual garments we wear have brand names    57    them which    58    walking advertisements. With so many messages from…Then we can    59    by them.

NC 43:

Insuring public or private property is    60    in most countries. …    61   , the bigger the risk an insurance company takes, the higher the premium you will have to pay….   62   , it was an unusual pie dish, for it was eighteen feet long and six feet wide.

NC 44:

Train compartments soon get cramped and    63   . … Reading is only    64   . …At night, when you really wish to go to sleep, you    65   .

五、语法填空(共10空;每空1.5分，满分15分)

阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答卷标号为66-75的相应位置上。

Sometimes Chinese English teachers are puzzled by    66    questions, “Have you got any skills in reading comprehension?” Actually, many of the teachers can’t give students    67    efficient way to deal with reading. Anyway,    68    often simply say, “Read more and practise more, and you    69    (get) more experience in reading comprehension.” Frankly, these teachers’ good    70    (suggest) are only helpful to arouse students’ interest in reading    71    not helpful to deal with the questions in the examinations of reading comprehension. Personally, I think the skill for reading comprehension should be based on the knowledge of English writing.    72    the English passages are written under some rules or principles, the science of reading and understanding may have a close relationship with writing. Reading comprehension can’t be independent from the knowledge of writing. So    73    (do) better in reading comprehension, we should learn the knowledge of writing, study    74    questions are designed and the relationship    75    questions and the reading materials.

六、基础写作(满分15分)

【写作内容】

下面是一场健康讲座的内容简介，请你用英语写一篇短文介绍讲座情况。

【写作要求】

只能用5个句子表达全部内容。

【评分标准】

句子结构准确，信息内容完整，篇章连贯。

七、读写任务(满分25分)

阅读下面短文，然后按照要求写一篇150词左右的英语短文。

Social practice has been more and more popular in schools. Senior school students are asked to get involved in the community and get some ideas of it.

Surely, social practice does good to senior school students in many ways. Firstly, social practice can offer students a chance to get in touch with society and deal with different kinds of people. In this way students can gain some precious social experience, which will be of great use to their future career. Secondly, students can apply what they have learned in class to practical work. Thus, it enables students to get to know themselves more clearly. Thirdly, social practice can bring them some financial reward and make them more independent of their family.

However, some problems may arise if no correct guidance is made. For example, some students get overly interested in social practice and want to work full-time and earn more money. Consequently, they will neglect their studies. At the same time, through social practice, some students are likely to get in touch with the dark side of society, which will affect their future values.

【写作内容】

1. 以约30个词概括上文的主要内容。

2. 以约120个词就“社会实践”谈谈你的看法，内容包括：

(1)你对于社会实践的认识;

(2)你或你朋友所经历过的一次社会实践;

(3)你认为如何协调好学习与社会实践的关系。

【写作要求】

1. 作文中可以使用亲身经历或虚构的故事，也可以参照阅读材料的内容，但不得直接引用原文中的句子。

2. 作文中不得出现真实姓名和学校名称。

【评分标准】概括准确，语言规范，内容合适，语篇连贯。