2012年金融英语FECT综合：Branding and Image品牌化和形象
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Branding
The process by which a company differentiates itself and its products in the market place.
品牌化
公司把自己和它的产品和市场上的其他相区分的过程。
Image
A popular perception usually created through mass media.
形象
一般通过大众传媒塑造的公众形象。
Logo
An image or statement which reflects the character of a company or a company product.
标识
反映公司或产品特点的形象或文字。
Brand Identity
The promise of performance, quality, features, or service support made by a company through its advertising.
品牌识别
公司通过广告作出的有关质量、性能、特点和售后服务的保证。
Brand Image
How a consumer perceives a product or company through branding.
品牌形象
消费者通过品牌化对产品或公司的印象。
Corporate Identity
Perception consumers have of a company created by its logo, design, and visual image.
企业识别
消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
Consumer Perception
Mental image consumers have of a company or product due to the company’s branding and advertising efforts.
消费者认知
由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
Perceived Benefit
A benefit a consumer thinks they are getting when buying a product.
认知收益
消费者认为购买某产品能带来的收益。