管理词汇第四讲：营销篇

管理词汇第四讲：营销篇
 

管理词汇是商务英语考试中常见的词汇，因此对于考好商务英语至关重要，必须掌握。

营销篇

* 4C营销理论 (The Marketing Theory of 4Cs)

* 4R营销理论 (The Marketing Theory of 4Rs)

* 4P营销理论 (The Marketing Theory of 4Ps)

* 感性营销 (Sensibility Marketing)

* 利基营销 (Niche Marketing)

* 交叉营销 (Cross Marketing)

* 知识营销 (Infromation Marketing)

* 文化营销 (Cultural Marketing)

* 服务营销 (Services Marketing)

* 体验营销 (Experience Marketing)

* 定制营销 (Customization Marketing)

* 色彩营销 (Color Marketing)

* 绿色营销 (Green Marketing)

* 关系营销 (Relationship Marketing)

* 合作营销 (The Co Marketing Solution)

* 伙伴营销 (Partnership Marketing)

* 一对一营销 (One-to-One Marketing)

* 差异化营销 (Difference Marketing)

* 大市场营销 (Big Marketing)

* 个性化营销 (Personalization Marketing)

* 堡垒式营销 (Focalization Marketing)

* 数据库营销 (Data base Marketing)

* 服务分销策略 (Services Distribution Strategy)

* 服务促销策略 (Services Sales Promotion Strategy)

* 整合营销传播 (Integrated Marketing Communications, IMC)

* 水坝式经营 (Dam Operation)

* 战略营销联盟 (Strategic Marketing Union)

* 网络数据库营销 (Internet Data base Marketing)

* “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)