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DeWall, a psychologist at the University of Kentucky, and Roy Baumeister of Florida State University tested that theory — the so-called "terror management theory" — in a series of experiments involving 432 undergraduate volunteers. About half of the students were asked to contemplate dying and being dead, and to write short essays describing what they imagined happening to them as they physically died. The other half of the group was asked to think and write about dental pain — decidedly unpleasant, but not quite as threatening. The researchers then set about evaluating the volunteers' emotions: First, the students were given standard psychological questionnaires designed to measure explicit affect and mood. Then they were given assessments of nonconscious mood: in word tests, volunteers were asked to complete fragments such as jo_ or ang_ _ with letters of their choice. Some word stems were intended to prompt either neutral or emotionally positive responses, such as jog or joy; others could be filled in neutrally or negatively — angle versus angry. In a separate word test, students paired a target word such as mouth with its best match: cheek, which is similar in meaning, or smile, which is similar in positive emotional content.
Students in the death-and-dying group, it turns out, had all gone to their happy place — at least in their unconscious. There was no difference in scores between the groups on the explicit tests of emotion and affect. But in the implicit tests of nonconscious emotion — the wordplay — researchers found that the students who were preoccupied with death tended to generate significantly more positive-emotion words and word matches than the dental-pain group. DeWall thinks this mental coping response kicks in immediately when confronted with a serious psychological threat. In subsequent research, he has analyzed the content of the volunteers' death essays and found that they're sprinkled with positive words. "When you ask people, 'Describe the emotions that the thought of your own death arouses in you,'" says DeWall, "people will report fear and contempt, but also happiness that 'I'm going to see my grandmother' and joy that 'I'm going to be with God.'"