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Times Company is one newspaper firm that hasrecognized the need for change and done somethingabout it. In the newspaper industry, papers mustreflect the diversity
of the communities for which they provide information.It must __1__
reflect that diversity with their news coverage or risklosing their readers’ interest and their advertisers’support. Operating
within Seattle, which has 20 percents racial minorities, the __2__
paper has put into place polices and procedures for hiring
and maintain a diverse workforce. The underlying reason for __3__
the change is that for information to be fair, appropriate, and
subjective, it should be reported by the same kind of population __4__
that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to evaluate The Seattle Times’ __5__
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content __6__
audit that evaluates the frequency and manner of representation
of woman and people of color in photographs. Early audits __7__
showed that minorities were pictured far too infrequently and
were pictured with a disproportionate number of negative articles.
The audit results from improvement in the frequency of __8__
majority, representation and their portrayal in neutral or positive __9__
situations. And, with a result, The Seattle Times has improved __10__
as a newspaper. The diversity training and content audits helped
The Seattle Times Company to win the Personal Journal Optima’s
Award for excellence in managing change.