【摘要】精品学习网小编为您整理了外文参考文献资料，网站内容每天更新，欢迎大家时时关注哦!

参考文献

[1] Andrea H. Creating ‘buzz’：opportunities and limitations of social media for arts institutions and their viral marketing, International Journal of Nonprofit and Voluntary Sector Marketing,2012; 17(3), 173-182.

[2] Andreas M. K，Michael Haenlein.Two hearts in three-quarter time: How to waltz the social media/viral marketing dance.Business horizons，2011,54(3)，253-263.

[3] Angela D.,David T.. Controlled infection! Spreading the brand message through viral marketing. Business Horizons. 2005,3(48).143-149,

[4] Bowman D.，Narayandas D.. Managing customerinitiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior Journal of Marketing Research, 2001，38(3),281-297.

[5] Brown J. J., Reingen P. H.. Social ties and word-of-mouth referral behavior. The Journal of Consumer Research, 1987,14(3),350—362，

[6] Carmen C. Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior，2011,27(6)，2292-2300.

[7] Douglas R.Media Virus. New York;Ballantine Books，1994,3-16.

[8] Ennew C.，Banerjee A.. Li D..Managing Word of mouth communication: empirical evidence.International Journal of Bank Marketing, 2000,18(2).75-83.

[9] Goldenberg J.，Libai B., Muller E.. Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 2001, 3(12).211-223.

[10] Hinz, 01iver,Skiera.Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing,2011,75(6),55-72,

[11] Ho Jason Y.C., Dempsey.vral marketing: Motivations to forward online content.ournal of Business Research?2010,63(9-10), 1000-1006.

[12] Hoedemaekers, Casper.Viral marketing and imaginary ethics, or the joke that goes too far. Psychoanalysis, Culture & Society,2011,16(2),162-178.

[13] Jinshuang L.. Scalable Influence Maximization in Social Networks Using theCommunity Discovery Algorithm. Genetic and Evolutionary Computing(1CGEC), 2012 Sixth International Conference on.2012.8(25),284-287.

[14] Judith C. Dina M.. The effect of word of mouth on sales: Online book reviews.Journal of Marketing Research.2006. 43(3).345-356.

[15] Jure L, Lada A. A, Bernardo A. H. The dynamics of viral marketing. In ACMconference on Electronic Commerce，2006，pages 228-237.

[16] Joseph E. ,Regina L..Viral Marketing or Electronic Word-of-Mouth Advertising:Examining Consumer Responses and Motivations to Pass Along Email. Journalof Advertising Research,2004,12(44),333-348.

[17] Lucy H..Viral Marketing: Share index is measure of a viral's success，MarketingWeek,2010,5(4)，24-32.

[18] M. J. S"Game Plan For Viral Marketing. Meetings and Conventions,2010,45(6),41-53.

[19] Malcolm G. The Tipping Point. New York： Little,Brown and Company，2000,5-20.

[20] Mani R. S.，Balaji R. Knowledge-sharing and influence in online social networksvia viral marketing. Communications of the ACM, 2003，46(12)，300—307.

[21] Matt H.The art of buzz; Viral marketing agency knows how to get a lot ofattention. National Post,2011,FP4.

[22] McConnell， Michael.'Viral' marketing's power - and time torenew.Snips，2011，80(6),5-20.

[23] Michalski, Radoslaw J.. Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks. Cloud and Green Computing(CGC).2012,11(1-3),391-398.

[24] Palka, Wolfgang.Mobile word-of-mouth - A grounded theory of mobile viralmarketing. Information Technology Journal,2009.24(2), 172-185.

[25] Pandit S.，Yang Y..Maximizing Information Spread through Influence Structuresin Social Networks. Data Mining Workshops (ICDMW), 2012 IEEE 12thInternational Conference on. 2012,12(10),258-265.

[26] Raei H. A New Algorithm for Positive Influence Dominating Set in SocialNetworks. Advances in Social Networks Analysis and Mining (AS ON AM), 2012IEEE/ACM International Conference on.2012,8(26),253-257.

[27] Ralph F.W. The Six Simple Principles of Viral Marketing. 2005-02-01.

[28] Scott, David M. The New Rules of Marketing and PR: How to Use NewsReleases, Blogs, Podcasting，Viral Marketing and Online Media to Reach BuyersDirectly, John Wiley & Scons.2011,41-101

[29] Sabrina H. Viral marketing-establishing customer relationships by 'word-of-mouse'. Electronic Markets，2000,10(3),158-161.

[30] Shapiro,Michael J.. Building Buzz:How Viral Marketing Promotes Meetiongs.Meetings and Conventions,201045(6).36-42.

[31] Watts D., Peretti J.. Viral marketing for the Real Word. Harvard BusinessReview,2007,10(1),22-23.

[32] Wonyeol L.. CT-IC: Continuously Activated and Time-Restricted Independent Cascade Model for Viral Marketing. Data Mining (ICDM)，2012 IEEE 12thInternational Conference on. 2012,12(10),960-965.

[33] Xiaxiu F. Mining Core Groups Based on Network-Influence Set for Web Viral Marketing. Business Computing and Global Informatization (BCGIN)，2012Second International Conference on. 2012,10(12),867-870.

[34] Yang H., Zhou C..Extending TPB and TAM to mobile viral marketing: Anexploratory study on American young consumers' mobile viral marketing attitude,intent and behavior, Journal of Targeting. Measurement and Analysis forMarketing，2011，19(2),85-98.

[35] Zhuoqi L.，How Well-Connected Individuals Help Spread Influences — AnalysesBased on Preferential Voter Model. Advances in Social Networks Analysis andMining (ASONAM), 2012 IEEE/ACM International Conference on.2012,08(26),674-678.

以上是由小编为大家整理的外文参考文献资料，如果您觉得有用，请继续关注精品学习网。