论文最好能建立在平日比较注意探索的问题的基础上，写论文主要是反映学生对问题的思考， 详细内容请看下文参考文献格式范文。

Alba, J.W., and Hutchinson, J.W. (2000). Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research, 27 (September), 123-156.

Ariely, D., & Loewenstein, G. (2000). When does duration matter in judgment and decision making? Journal of Experimental Psychology-General, 129(4), 508-523.

Assael, H. (1995). Consumer Behavior and Marketing Action. 5th ed. Cincinnati, Ohio: ITP, South-Western College Publishing.

Batra, R. and Ahtola, O.T. (1990). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2 (2), 159-170.

Beatty, S.E. and Smith, S.M. (1987). External search effort: An investigation across several product categories. Journal of Consumer Research, 14 (1), 83-95.

Bernoff J, Li C, Roshan S, Flemming G. Will ad-skipping kill television? Forrester    Research, 2002. Cited in: Advertisers claim they will cut spending because of personal video recorders, according to New Forresterresearch study. Business Wire, 25 November 2002.

Bitner, M. J. (1992). The impact of physical surroundings on consumers and employees. Journal of Marketing, 56(2), 57-71.

Bockenholt, U. and Dillon, W.R. (2000). Inferring latent brand dependencies. Journal of Marketing Research, 37 (1), 72-87.

Bradley, M. M., Cuthbert, B. N., & Lang, P. J. (1993). Pictures as Prepulse - Attention and Emotion in Startle Modification. Psychophysiology, 30(5), 541-545.

Bradley, M. M., Greenwald, M. K., Petry, M. C., & Lang, P. L. (1992). Remembering Pictures -Pleasure and Arousal in Memory. Journal of Experimental Psychology-Learning Memory and Cognition, 18(2), 379-390.

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