D

Why Doesn't Anybody Copy Apple?

Apple’s products are the envy of the world. They have been

spectacularly successful and are widely imitated, if not copied.The

minute Apple crystallizes a product, everyone knows how to compete.

This idea that the basis of competition is set by Apple and then the

race is on to climb the path of improvement is unquestionable.When

Apple releases a product that defines a category or dramatically

changes the structure of an industry, it becomes obvious what needs to be built.But what I wonder is why everyone wants to copy Apple's products but nobody wants to copy being Apple?

I can think of two reasons.Firstly, Apple is not worth copying because it's not successful; secondly, Apple's success cannot be copied because it is a magical process.

There is a great deal of evidence for the first hypothesis.The idea of Apple being successful is not something reflected in its stock price.Being valued lower than the average company in the S&P(标准普尔)500 indicates that to whatever degree Apple was successful in the past, it's not seen by the vast majority of observers as successful in the future.Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized(商品化) very quickly, why should one bother?

When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the " chief-sorcerer" theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells (符咒).

What about Apple's own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages.It's a better explanation. Integration is something that can take a long time, but it is possible with great effort.A few companies are starting to make moves in that direction, but efforts are half-hearted.There is no "move the Earth" panic to become an integrated company from Samsung, Google or Microsoft.

My own suspicion is that Apple is more aware of wliat makes it special than it lets out. However, as Tim points out, it's not a formula.It's complex, it's subtle, but it's not magic.It's a process that requires a degree of faith and courage.

67.When a new product of Apple comes out, often it ______.

A.ruins an industry dramatically

B.starts a revolution of an industry

C.puts itself in an unbeatable position

D.is soon overtaken by imitated products

68.According to the passage, other companies don't "copy being Apple" because ______.

A.Apple is not a successful company

B.they have no access to relevant resources

C.it's hard to find a magician like Steve Jobs

D.being Apple takes more than time and efforts

69.We can infer from Para.5 that ______.

A.other companies are dedicated to integration

B.Apple itself is fully aware of its unique advantages

C.Apple will hold the leading position in this industry

D.other companies don't have a great team as Apple does

70.What does the author think of Tim Cook's statement?

A.Convincing.       B.Disappointing.

C.Unquestionable.    D.Acceptable.

第二节(共5小题;每小题2分，共10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Apathy

Apathy is a stale of lacking interest, enthusiasm or concern.      71      They may also exhibit unfeelingness.Christians have condemned apathy as a lack of love and devotion to God and His works.

72     Also meaning "absence of passion" in Greek, the term "apatheia" was used by the Stoics (禁欲主义者) to show a desirable state of indifference towards events and things which lie outside one's control.

The modern concept of apathy became well known after World War I, when it was called " shell shock." Soldiers, living in the trenches among the bombing and gun fires, saw the battlefields filled with dead and wounded companions.    73     In 1950, US novelist Passes wrote "Apathy is one of the characteristic responses of any living being when it is subjected to something too tense or too complicated to deal with." US philosopher Robert M.Hutchins summarizes the concerns about political indifference.He claims that the death of democracy is not likely to be a sudden murder from ambush (埋伏).     74

There may be other things contributing to a person's apathy.Activist Dave Meslin argues that apathy is often the result of social systems actively blocking engagement and involvement.He describes various barriers that prevent people from knowing how or why they might get involved in something.      75       These include: political media that make it difficult for potentially interested people to find relevant information, and media descriptions of heroes as " chosen" by outside forces rather than self-motivated.He suggests that we redefine social apathy as a result of poorly designed systems that fail to invite others to participate.

A.It will be a slow process of fading away from apathy and indifference.

B.Apathetic people may lack a sense of purpose or meaning in their life.

C.He focuses on designed choices that deliberately or indeliberately exclude people.

D.The word "dispassion" is used for "apatheia" , so as not to confuse it with apathy.

E.So they gradually developed a sense of disconnected numbness to normal social interaction.

F.Although the word "apathy" originates from "apatheia" , it is important not to confuse the two terms.

G.Author John McManamy argues apathy is a psychological problem for some depressed people, in which they get a sense that "nothing matters".

第四部分：书面表达(共两节，35分)

第一节情景作文(20分)

假设你是红星中学高三(1)班的学生李华。下面四幅图描述了上周六你陪外教Tim去公园的经历。请根据图片的先后顺序，将这件事以日记形式记述下来，向校报投稿。

注意：1.日记的开头已为你写好。

2.词数不少于60。

提示词：发票invoice

Saturday, March 30   Fine

This morning，

第二节开放作文(15分)

根据下面提示，写一篇短文。词数不少于50。

You are discussing the following picture with your English friend Jim.Now you are telling him how you understand the picture and what makes you think so.

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