编辑:
2013-11-19
C
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested(抗议).Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes(老套)— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist (歧视妇女)advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
59.Despite recent changes in attitudes, some advertisements still fail to .
A.change women’s opinions of themselves
B.show any understanding of consumers’ feelings
C.persuade the public to buy certain products
D.meet the needs of the advertising industry
60.According to the writer, the commonest fault of present-day advertising is to .
A.condemn the role of the housewife B.ignore protests about advertisements
C.present a misleading image of women D.picture the activities of men wrongly
61.Emma Bennett suggests that advertisement ought to .
A.give further emphasis to practical advice
B.change their style rather than their content
C.use male images instead of female ones
D.sing higher praise for women than before
62.We can learn from the passage that advertising industry should .
A.take its job more eagerly B.do more pioneering work
C.take notice of the public opinion D.concentrate on the products advertised
D
Students and Technology in the Classroom
I love my blackberry — it’s my little connection to the larger world that can go anywhere with me. I also love my laptop computer,as it holds all of my writing and thoughts. Despite this love of technology, I know that there are times when I need to move away from these devices(设备)and truly communicate with others.
On occasion, I teach a course called History Matters for a group of higher education managers. My goals for the class include a full discussion of historical themes and ideas. Because I want students to thoroughly study the material and exchange their ideas with each other in the classroom, I have a rule — no laptop, iPads, phones ,etc .When students were told my rule in advance of the class, some of them were not happy.
Most students assume that my reasons for this rule include unpleasant experiences in the past with students misusing technology. There’s a bit of truth to that. Some students assume that I am anti-technology. There’s no truth in that at all. I love technology and try to keep up with it so I can relate to my students.
The real reason why I ask students to leave technology at the door is that I think there are very few places in which we can have deep conversions and truly engage complex ideas. Interruptions by technology often break concentration and allow for too much dependence on outside information for ideas. I want students to dig deep within themselves for inspiration and ideas. I want them to push each other to think differently and make connections between the course the material and the class discussion.
I’ve been teaching my history class in this way for many years and the evaluations reflect student satisfaction with the environment that I create. Students realize that with deep conversation and challenge, they learn at a level that helps them keep the course material beyond the classroom.
I’m not saying that I won’t ever change my mind about technology use in my history class, but until I hear a really good reason for the change, I’m sticking to my plan. A few hours of technology-free dialogue is just too sweet to give up.
63. Some of the students in the history class were unhappy with _______.
A. the course material B. others’ misuse of technology
C. discussion topics D. the author’s class regulations
64. The underlined word “engage ”in paragraph 4 probably means _______.
A. explore B. accept C. change D. reject
65. According to the author, the use of technology in the classroom may _______.
A. keep students from doing independent thinking
B. encourage students to have in-depth conversations
C. help students to better understand complex themes
D. affect students’ concentration on course evaluation
66. It can be inferred from the last paragraph that the author _______.
A. is quite stubborn
B. will give up teaching history
C. will change his teaching plan soon
D. values technology-free dialogues in his class
E
The word “conservation” has a thrifty meaning. To conserve is to save and protect, to leave what we ourselves enjoy in such a good condition that others may also share the enjoyment. Our forefathers had no idea that human population would increase faster than the supplies of raw materials: most of them, even until very recently, had the foolish idea that the treasures were “limitless” and could “last forever”. Most of the citizens of earlier generations knew little or nothing about the complicated and delicate system that runs all through nature, and which means that, as in a living body, an unhealthy condition of one part will sooner or later be harmful to all the others.
Fifty years ago, nature study was not part of school work; scientific forestry was a new idea; wood was still cheap because it could be brought in any quantity from distant woodlands; soil destruction and river floods were not national problems; nobody had yet studied long-term climatic cycles in relation to proper land use; even the word “conservation” had nothing of the meaning that it has for us today.
For the sake of ourselves and those who will come after us, we must now set about correcting the mistakes of our forefathers. Conservation should be made part of everybody's daily life. To know about the water table (水位) in ground is just as important to us as a knowledge of the basic math formulas(公式). We need to know why all watersheds (上游集水区) need the protection of plant life and why the running current of streams and rivers must be made to give their full benefit to the soil before they finally escape to the sea. We need to be taught the duty of planting trees as well as of cutting them. We need to know the importance of big, grown trees, because living space for most of man's fellow creatures on this planet is figured not only in square measure of surface but also in cubic(立方体的) volume above the earth. In a word, it should be our goal to restore as much of the original beauty of nature as we can.
67. The author's attitude towards the use of natural resources is_________.
A. positive B. uninterested C. optimistic D. critical
68. According to the author, the greatest mistake of our forefathers was that________.
A. they had no idea about scientific forestry
B. they had little or no sense of environmental protection
C. they were not aware of the importance of nature study
D. they had no idea of how to make good use of raw materials
69. To avoid repeating the mistakes of our forefathers, the author suggests that ________.
A. we plant more trees
B. natural sciences be taught to everybody
C. environmental education be given to everybody
D. we return to nature
70. How can you understand the underlined sentence in the last paragraph?
A. Our living space on the earth is getting smaller and smaller.
B. Our living space should be measured in cubic volume.
C. We need to take some measures to protect space.
D. We must preserve good living condition for both birds and animals.
第四部分:书面表达(满分40分)
第一节:完成句子(15分)
71. (建于1612年), the temple is almost 400 years old. (build)
72. The ten people _______________ (被指控) killing twelve Chinese sailors last week. (accuse)
73. Hardly (他到达) at his office when he realized he had left his report at home.(arrive)
74. A terrible accident happened on October 7th. It seemed that the driver ______________. (该受责备) (blame)
75. But for the teacher’s help, I ______________ (不可能通过) the exam. (pass)
76. — Could I look at the photos you took when you were in Beijing?
— Sorry, I ______________ (还没有把胶片冲洗出来) yet. (get)
77. Mr Johnson demanded that the problem (讨论) at the meeting next week. (discuss)
78. ________________ (每当我看到) the photos, I always think of my happiest days in Hongshan Middle School. (time)
79. If the injuries are second or third degree burns, _____________ (那是至关重要的) to get the victim to hospital at once. (vital)
80. __________________ (毫无疑问) China is one of the countries where people are feeling the happiest in the world. (doubt)
第二节:短文写作(25分)
如果有一场神奇的 “价值拍卖会”,你可以拍下自己最想要的东西,你会为什么而举牌?请在以下的竞拍内容中, 选出你最想得到的三样东西,并阐明你选择的理由。
1.竞拍内容:爱心、梦想、名牌大学录取通知书、聪明、快乐、诚信、自由、权利、友情、金钱等;
2.词数100左右,不含开头语。
Different people may bid for different things. _____________________________________________
_______________________________________________________________________________
英语试卷答案
第一部分:听力(共两节,满分30分)
1-5BBCBA 6-10ABBCB 11-15ACBCB 16-20CCAAC
第二部分:词汇知识运用(共两节,满分40分)
第一节:多项选择(共10小题;每小题1分,满分10分)
21-25BCBAA 26-30BDCCB
第二节:完型填空(共20小题;每小题1.5分,满分30分)
31-35CADBA 36-40DCBDC 41-45BCBAD 46-50ACBDA
第三部分:阅读理解(共20小题; 每小题2分,满分40分)
51-54 A B A D 55-58CBAD 59-62BCBC 63-66DAAD 67-70DBCD
第四部分:书面表达(满分40分)
第一节:完成句子(15分)
71. Built in 1612
72. were accused of
73. had he arrived
74. was to blame /should be blamed
75. I wouldn’t (couldn’t) have passed
76. haven’t got the film develpoed
77.(should)be discussed
78. Every time I see
79. it is vital
80. there is no doubt that
第二节:短文写作(25分)
Different people may bid for different things. As for me, I want dreams, friendship and an admission notice to a famous university most.
Dreams would be on the top of my list. Only by pursuing our dreams can we enjoy a meaningful and fulfilled life. Money can buy a comfortable life, but without dreams, even a millionaire would find his life boring.
A person without friends can never be happy. Our life is full of joys and sorrows, which we need people to share with. Faced with difficulties, we need friends to give us comfort and help. Just as a saying goes, “A friend in need is a friend indeed.” Friendship can help us through ups and downs of life, so friendship would be in my list as well.
After working hard for so many years, I deserve to go to a good university, because being admitted to a famous university can help me live up to my parents’ expectations and bring me a bright future.
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