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They don’t call it retail therapy for nothing. Shopping can actually make you happy， a study has found.
都说购物能让女性心情变好，这可不是水口说说的们最近一份研究调查证实了“血拼”的这一附加效果。
Treating yourself to something nice at the shops apparently has a ‘lasting positive impact on mood’ and leaves ‘few if any negative emotional side-effects’。
在商店中挑选一些心意的物品来犒赏自己，这样的行为能否给心情施加长久的正面的影响，并且很少会出现感情方面的消极的“副作用”。
It is a find that will prompt a sigh of relief from Britain‘s ailing retailers.
这样的发现对于零售消费商来说应该是个相当不错的喜讯。
Researchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour， moods and buys they regretted.
研究人员们来到各大购物中心采访了不少的消费者，并让们他们将自己的购物习惯记录下来，把心情、或者购买了之后又后悔情况都写进“血拼日记”之中。
Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy.
他们发现，那些带着不好的心情前来购物的消费者更容易沉迷于冲动性的购物，并且被这样一种情绪支配。
A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration.
受访者中有62%的消费者表示，他们会买通过买东西来让自己心情好起来，另有28的人将“血拼”作为是庆祝的一种方式方法。
The study， published in the Journal of Psychology and Marketing in the U.S.， concluded： ‘Retail therapy purchases were overwhelmingly beneficial， leading to mood boosts and no regrets or guilt.’
这项研究的结果刊登在了美国《心理学与市场营销期刊》上，文章指出：“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的，它能使消费者情绪高涨，并且不会有后悔或者内疚的心理。”