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明星代言问题
On the Celebrity Spokesperson
(celebrity 名人，名流;名声，著名;知名人士，社会名流。)
(spokesperson 代言人;(男/女)发言人。)
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
currently 现在;一般;流畅地;目前现在;通称地，普遍地，当前;目前，眼前地。
campaign 战役;运动，活动;竞选运动;从事运动;竞选运动;作战，出征。
intensely 强烈地，极度;紧张地，认真地;热情地，热切地。
fail 不及格;失败;失灵，失去作用;(指健康)衰退，变弱，消失;破产，失去支付能力;缺乏，不足，(作物)歉收。
boost 一举，一抬，一推;推动，帮助，促进;提高，增加。
host 主人，东道主;旅馆老板;节目主持人;寄主，宿主;主机。一大群，许多。
emerge 浮现，出现;发生，显露，暴露;摆脱，露头，出头。
fake 伪造，捏造，冒充;假装;欺骗，迷惑;冒牌货，仿造品;冒充者，骗子。
inferior 低等的，下级的;次的，较差的;低于他人者，部下，属下;次品。
items 项目。
produce 生产，出产，制造，创作;生育;拿出，出示，提出;上演，上映，播放，出版;引起，产生，招致。
negative 否定的，否认的;片面的，消极的。
impact 冲击，撞击，碰撞;冲击力，撞击力;影响，作用。
severely 严格地，严厉地，严重地，严肃地;朴实无华地。
criticize 批评，批判;苛求，非难。
penalize 对...处刑，规定...应处刑;是不利，对...不公平;处罚。
endorsement 背书，签署;赞同，支持;背书保证，找明星代言。
household 一家人，家眷，家庭，户;普通的，为人所知的。
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